CJ Emson is the Founder of Corporate Narrative, a marketing consultancy focussed on marketing strategy and content creation based in brand storytelling. Formerly Head of Marketing for EMEA & APAC at EquiLend, a leading global provider of trading, post-trade, market data and clearing services for the securities finance industry, she was responsible for managing a wide marketing mix encompassing written and video content, paid search, SEO and brand guardianship. She has 13+ years of experience in financial marketing across retail banking at HSBC and TSB, derivatives at NEX/TriOptima and most recently securities finance at EquiLend since 2020.